(Draper, UT) – April 17, 2025 – TruHearing, the #1 market share leader in hearing health,[1] is excited to announce the integration of Hearing Care Solutions (HCS), a leading hearing health care vendor, into the TruHearing brand and operations. This strategic move reinforces TruHearing’s goal to provide patients with access to high-quality hearing healthcare through their health plans, employers, and retiree benefits.
Effective January 1, 2026, HCS will be fully integrated into TruHearing’s operations creating a more seamless experience for both providers and patients. The integration will bring together best-in-class expertise, streamlined operations, and an extensive provider network to enhance efficiency and accessibility in hearing care.
Providers, payor partners, and patients can expect the following benefits:
✅ A single contracting and credentialing process
✅ Access to a best-in-class provider portal
✅ Timely payments
✅ Expanded product selection
✅ Reduced administrative burden
As the #1 hearing care partner in patient experience, TruHearing remains committed to delivering the high-quality service providers and patients expect.
“This integration marks an exciting step forward in delivering exceptional hearing healthcare while simplifying processes for our provider network,” said Trent Sterling, CEO at TruHearing. “By uniting under one brand, we can enhance operational efficiency, expand patient access, and continue our tradition of delivering outstanding care.”
For more information, please visit www.TruHearing.com
About TruHearing
TruHearing is the #1 market share leader in hearing healthcare benefits serving more than 160 million people and over 300 partners nationwide. With more than 21 years of experience, TruHearing has the expertise to create industry-leading hearing healthcare solutions customized to match the unique needs of any organization or market segment. Guided by a mission to reconnect people to the richness of life, TruHearing has developed the largest, high-quality provider network offering the most technologically advanced hearing aid selection. TruHearing delivers superlative value to ensure payors and their members receive a flawless experience every step of the way. Headquartered in Draper, Utah, TruHearing has been recognized as a “Top Workplace” in the state for eight years.
[1] Based on an analysis of hearing aid units sold by TruHearing and its affiliates compared to other hearing benefits providers. September 2021.
