Recapture the richness of life.

TruHearing® is a leading provider of premium hearing benefits. We have one simple goal: improve the lives of people with hearing loss through affordable hearing healthcare and innovative technology.

We’re innovators in hearing healthcare.

In 2003, TruHearing set out to solve the high cost of treating hearing loss. Because health plans didn’t historically cover hearing healthcare, TruHearing partnered with forward-thinking insurance companies to offer this benefit, bringing affordable hearing healthcare to millions of Americans.

Today, TruHearing is a trusted authority in hearing health, working with a vast ecosystem of health plans, employer groups, unions, and hearing health professionals. As part of the WS Audiology Group (WSA), we’re able to leverage the experience, innovation, and buying power of a global leader in hearing health. WSA is a global leader in hearing care with the ambition of making wonderful sound part of everyone’s life. TruHearing offers a variety of hearing aid options from all leading manufacturers.

20+ years

partnering with the nation’s largest payors

#1 rated

customer experience*

160 million+

lives covered*

110+

health plan partners*

Largest

provider network with 8,850+ locations*

Our mission

We reconnect people to the richness of life through industry-leading hearing healthcare solutions.

TruHearing Logo

About our logo

TruHearing is constantly motivated by the stories our customers share about reconnecting with the richness of sound in their lives.

Our logo was directly inspired by one of our favorite stories and the simple joy of hearing the birds again: “Because of you, my husband heard a bird yesterday… the first time he’s heard that sound in seven years.” 

Our company culture

Throughout the organization, TruHearing’s values are baked into everything we do. We are fully committed to our company’s life-changing mission and passionate about everything we do.

Our leadership team

As CEO, Trent oversees strategy and operations with significant involvement in TruHearing’s relationships with payors, hearing aid manufacturers, and providers. With 30+ years of experience in the US Health services industry, Trent has been President and CEO at StayWell, an employee and patient engagement solution for employers, health systems, and payors. Recently, as founder and head of Sterling Health Advisors, Trent provided consultation and interim leadership for health services companies ranging in size from publicly traded multinational corporations to start-ups.
The teamwork to make high-quality health services more affordable and approachable is greatly satisfying.”
As CEO, Trent oversees strategy and operations with significant involvement in TruHearing’s relationships with payors, hearing aid manufacturers, and providers. With 30+ years of experience in the US Health services industry, Trent has been President and CEO at StayWell, an employee and patient engagement solution for employers, health systems, and payors. Recently, as founder and head of Sterling Health Advisors, Trent provided consultation and interim leadership for health services companies ranging in size from publicly traded multinational corporations to start-ups.
Rebecca joined TruHearing in July 2015 and currently serves as Chief Operations Officer. She is responsible for the architecture and execution of corporate strategy and ensuring enterprise-wide operational alignment. Rebecca oversees Client Implementation, the PMO, Organizational Readiness, all Member and Provider contact centers, Insurance Operations and TPA functions, Learning & Development, and Shipping & Fulfilment.
Jason Hall is a forward-thinking Chief Financial Officer known for elevating financial strategy, strengthening organizational performance, and driving sustainable growth. With deep expertise across corporate finance, analytics, and strategic planning, Jason blends data-driven insight with a collaborative leadership approach that accelerates decision-making and unlocks enterprise value.
He holds a Bachelor’s degree from Northwestern University and an MBA from the University of Colorado, along with advanced credentials including CMA and CSCA.
Since November 2019, Rob has led new customer acquisition, as well as retention and growth of TruHearing’s existing health plan, union, employer, and public sector clients. He has more than 20 years’ experience in health insurance and healthcare technology, having served in leadership roles at Cigna, Medecision, and Genomind prior to joining TruHearing. Rob’s professional passion is building growth engines at companies that leverage cutting-edge technology to improve people’s lives. Rob earned his BA from Franklin and Marshall College and is a graduate of the Leadership Philadelphia Program.
The teamwork to make high-quality health services more affordable and approachable is greatly satisfying.”
I’m passionate about giving back to my community—especially efforts related to children and education.
Seeing the numbers translate into affordable care for our members is what truly matters.
In my spare time, I enjoy playing guitar and bass. I also love to travel with my wife and kids.
Derk has been with TruHearing since May 2023. In his current role, Derk ensures the company’s solutions are operationalized and delivered effectively. He oversees client care and sales, onboarding and implementation, learning and development, insurance billing and claims, fulfillment, and organizational readiness. Derk has 20 years’ experience leading operational teams. Prior to joining TruHearing, he held key leadership roles with WTW and Ceridian.
Jim joined TruHearing in August 2018 as head of technology, including IT systems, software development, and information security. Before coming to TruHearing, Jim spent more than 20 years building and leading teams at tech companies, from household names like Ancestry.com and SlingTV to startup successes like Clip.mx. Jim loves to improve lives by applying technology to solve interesting problems. He graduated Summa Cum Laude with a BS in Computer Science from Brigham Young University.
Austin has been with TruHearing since September 2008. His teams are responsible for all aspects of provider network strategy including messaging, recruiting, credentialing, quality, and relationship management. He is also the company’s Chief Audiological Officer, product expert, and key operational contact with manufacturer partners. Austin was a TruHearing clinician in the Chicago area from 2010-2012 and holds a Doctorate in Audiology from the University of Utah.
Austin has been with TruHearing since September 2008. His teams are responsible for all aspects of provider network strategy including messaging, recruiting, credentialing, quality, and relationship management. He is also the Company’s Chief Audiological Officer, product expert, and key operational contact with manufacturer partners. Austin was a TruHearing clinician in the Chicago area from 2010-2012 and holds a Doctorate in Audiology from the University of Utah.
I’m driven by helping those around me succeed; both our colleagues and customers.
My favorite challenge is figuring out how things work—or if they don’t work, figuring out why.
There’s nothing like the joy I see when someone hears their spouse’s whisper for the first time in years.
There’s nothing like the joy I see when someone hears their spouse’s whisper for the first time in years.”

Join our team.

Interested in joining TruHearing? Look at our current opportunities and career openings.

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